How to Write Great Meta Descriptions

A meta description is the short summary that appears under your page title in search results. It does not directly affect rankings, but a compelling one improves click-through rate.

Ideal length

Aim for roughly 150–160 characters. Longer descriptions get truncated with an ellipsis, cutting off your message.

What to include

• Your primary keyword, naturally placed near the start.
• A clear benefit or answer to the searcher's intent.
• A subtle call to action ("Learn how…", "Compare…", "Free…").

Common mistakes

• Duplicating the same description across many pages.
• Keyword stuffing that reads unnaturally.
• Leaving it blank, letting search engines pick a random snippet.

Draft and preview yours with the meta tag generator to see exactly how it will look in search.